Shooting food has been Mark Floro’s passion for more than 20 years. A graduate from Art Center College of Design (Pasadena, California), Floro still enjoys the challenge of bringing out and capturing the “appetite appeal” (or “tulo laway” as what he describes it in his native language Tagalog) of his client’s food products. His favorite techniques: lighting and his food stylist, Linda Floro, also his wife. His food shots have been used for advertising materials, recipe cookbooks, packaging, P.O.P.’s, and other specialty publications. His clients are some of the biggest names in the food industry: Chow King, Pizza Hut, McDonald’s, Jollibee, Purefoods Hormel, San Miguel Corporation, Bistro Holdings, Nestle Philippines.